An illustrated brown hand holding an open pamphlet with green and yellow sections, on a light pink circular background.
The image is completely blank with a plain white background and no visible objects, text, or features.
The image is completely blank with a plain white background and no visible objects, text, or features.
The image is completely blank with a plain white background and no visible objects, text, or features.
The image is completely blank with a plain white background and no visible objects, text, or features.
The image is completely blank with a plain white background and no visible objects, text, or features.
VCD 2024

Presentation
Formats.

A presentation format in Visual Communication Design is a structure for realising a design solution. This is the last stage of VCD, the delivery of a final design. Presentation formats are ways designers present solutions that satisfy the needs of target audiences or users. There are many different kinds of two, three-dimensional and virtual presentation formats, ranging from a technical drawing, a rendered illustration, a flyer, a map and a model to a storyboard to represent the function of a mobile device app. This page explains presentation formats and their role in Visual Communication Design.

Takeaways

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Good to go
Presentation formats

VCD Presentation Formats are structured methods for organising and presenting final design solutions that satisfy client needs and target audience requirements. These formats range from simple single-component presentations, such as rendered drawings or logos, to complex multi-component presentations that include mock-ups, technical drawings, style guides, and various two-dimensional, three-dimensional, and virtual formats.

  • Final stage of the design process
    Presentation formats are the culmination of your design work. This is where you prove that your design meets the brief's requirements and shows mastery of design elements, principles, materials, methods, and technical conventions that make your work professional and effective.
  • Mock-ups vs. functional prototypes
    In VCD, you create mock-ups (representations of designs) rather than fully functional prototypes. For example, a printed brochure, folded package design, or limited-functionality website that gives viewers the experience of your design without being a complete working product.
  • Formats serve different purposes
    Different presentation formats serve different communication needs; from simple logos and brochures for messages, to interactive app designs and websites for user experiences, to technical drawings and 3D models for objects and environments. Choosing the right format depends on your design's purpose, context, and how your audience will interact with or use the final product.
  • Progression from simple to complex
    As you progress through the school years, your presentation formats evolve from simple, single-design presentations to sophisticated, multi-component displays that may include logos in context, style guides, technical specifications, and various views or applications of your design.
A wall display of architectural design boards and concept sketches, featuring building layouts, logos, diagrams, and annotated visuals, all mounted in a row on a white wall with overhead hanging cables.
An exhibition display featuring informational posters and diagrams about environmental or architectural topics, with small model layouts on white pedestals beneath the posters, all arranged against a white gallery wall.

Two walls showing final presentations of design solutions for the Year 12 SAT. Great work, well worth it.

A branding presentation board for Max’s Coffee House featuring logo variations with a dog silhouette, color schemes, typefaces, and mockups of the logo on a storefront and various backgrounds.
A sample branding presentation format that is suitable for organising presentation drawings as design solutions for Year 12 VCD.

Introduction

A presentation format is a method of organising and laying out one or a group of design solutions. Designers including students, all need to present their work to others. The purpose of a presentation format may be to seek feedback during the Design Process or to present a completed design solution to a client at the conclusion of the Delivery phase. Contexts for presentation formats are the locations where the designs will be seen or used. Examples of contexts include; classrooms, design studios, office boardrooms or in real-life locations where the designs will live such as a billboard or mobile phone screen. Presentations formats can be two and three-dimensional and virtual or screen-based.

Purposes for presentation Drawings and formats

The purpose of Presentation formats is to organise and structure one or more presentation drawings for a Design Critique, Pitch or Final Presentation of a design solution. Presentation drawings in Visual Communication Design can be made at different stages of the Design Process. Students may be asked to present their ideas or design concepts for a Design Critique. In Unit 4 students are required to present design concepts to their class in a Pitch. Presentation drawings made during the design process include low-fi prototypes and printed materials. Presentation formats made at the end of the Delivery phase include high-fi prototypes.

Final presentations are the realisation of the Design Process. They are the endpoint for students and the means for them to demonstrate their skill in satisfying a brief; its constraints include the purpose, context, functional and aesthetic considerations and the application of Design Elements and Principles, materials, methods and media, relevant technical and/ or stylistic conventions and technical processes.

Simple vs complex final presentations

Presentation formats made at Junior and Middle secondary school are typically composed of a single design or presentation drawing. A rendered isometric drawing or a logo printed on paper are examples of simple presentations. As students progress through Senior secondary towards VCE, their presentation formats will become more complex and grow to involve multiple components. A branding presentation, for example, may include logos in context, a style guide, typography and colour usage information on a large format sheet. Final presentation formats for senior students working in the fields of Objects or Environmental design may also be multi-sheet presentations that include two and three-dimensional illustrations, technical drawings or models. Students in Units 3 and 4 also need to be aware of the correct ways to label their presentations.

Making a mock-up

Students are not required to make functional prototypes in Visual Communication Design.  This means that if they are designing a machine, they are not required to build a working device. However, students are required to communicate their design ideas effectively. A mock-up is a representation of a design. A mock-up can be a digital print of a brochure or poster, a three-dimensional print of an Object design, a printed and folded package design, large format printed plans and elevations of environmental design or a partially operational website with limited functionality. The purpose of a mock-up is to provide the viewer (the client or assessor) with the experience of seeing, reading, holding or using the student’s design. As such, the student is expected to use selected Design Elements and Principles of design, choose and apply methods, and media and use or indicate materials that would be used in the real functioning design. The mock-up will also reveal the student’s application of technical, stylistic and typographic conventions and ways to engage audiences or users. Finally, when students prepare print mock-ups they will be expected to demonstrate competence in pre-press techniques including image size and file management. All of these factors demonstrate the student’s use of visual language, which is paramount in visual communication.

Presentation format

Presentations can be made in a variety of formats. These include two and three-dimensional structures such as; mock-ups, packages, models, brochures, posters, etc., drawings, photographs, videos and screen-based presentations including virtual walk-throughs, websites, animatics and information displays.

Simplified graphics to depict a range of presentation formats are shown below.

Examples of presentation formats

Messages
A simple, stylized illustration of an unfolded map with four panels in pink, light pink, white, and teal on a green background.
A brochure
Three overlapping squares in orange, pink, and dark red are centered above three checkboxes and a line on a white background with a dark red border.
Exploded diagram/ info graphic
A simple white silhouette of an apple with a single leaf on a black background.
Logo design
A stylized postage stamp with a teal sphere casting a shadow, the letter A in the top left corner, and a teal horizontal bar at the bottom, all on a white background with a light blue border.
Stamp design
A white T-shirt with a teal apple graphic and a white cap with a red apple graphic, both on a green background.

Uniform design

Black uppercase letters A–Z and numbers 0–9 in a bold, sans-serif font are shown above two large Aa characters in white and light gray, all on a light blue background.
Typography design
A graphic layout with colored apples, text boxes, charts, and lines on a teal background, resembling a digital dashboard or template design.
Branding presentation board
A stylized illustration of a document featuring a white apple icon, colored blocks, and a ticket with a matching apple symbol and green bar, suggesting a theme related to food, tickets, or events.
Poster and ticket
A simple map with a blue curving river, orange street lines, two green circles, and a teal rectangle representing landmarks or features.
Map
Isometric illustration of a blue and red cereal box with a white apple graphic on the front and top, against a light blue background.
Package design
A green directional sign with white text reading THIS WAY, attached to a white post against a light blue background.
Sign
A vinyl record partially pulled out of a white sleeve with a large blue apple graphic and an orange rectangle on the cover, set against a peach-colored background.
Record/ CD cover

Interactive experiences

A smartphone screen displays four stylized apples in different shades of yellow and green, arranged in a 2x2 grid, with a white border and a glossy reflection at the top right.
App design
Stylized illustration of a front-loading washing machine with a circular door and a rectangular control panel, shown in teal, light blue, and white colors.
Webpage design
A large, bold, black capital letter A on a white background.
Animated logo design

Objects and environments

Line drawing of a paper towel roll in a dispenser with a hand pulling a sheet from the bottom, indicating how to dispense paper towels. The image has a yellow border.
Isometric drawing
A black and white geometric line drawing of an abstract house with a diamond-shaped window and stylized icicles, set against a pale yellow background.
Planometric drawing
Simple, stylized drawing of a house with an orange side, a door, a slanted roof, and a small chimney, set against a pale yellow background.
Freehand perspective sketch
A cube with a checkerboard pattern of light and dark gray squares sits on a light surface, casting a soft, elongated shadow to the right.
Perspective rendering
A technical drawing showing three views of an object: the top view, front view, and right-side view, each with solid and dashed lines to indicate visible and hidden edges.

3rd Angle Orthogonal Drawing

A simple floor plan with two rectangular rooms, an arrow pointing north, and a small rectangular space next to a pentagon-shaped area, possibly representing a house layout.
Plans and elevations
An isometric illustration of a simple wooden chair with a green seat and backrest, shown against a light background.
Exploded view
A simplified illustration of a hand holding a small, brown, geometric house. The background is light gray, and the image uses soft, muted colors and minimal detail.
Model
Architectural drawing showing elevation, floor plan, and isometric view of a small house, with one section highlighted in orange, set against a brown background.
Client presentation board
3D model of a chair with intersecting wooden poles, a round backrest featuring a star design, and a slanted brown seat, displayed on a blue grid workspace.
CAD drawing
A small, green, 3D-printed model of a house with a chimney and two rectangular doorways, set against a white background.
3-d printed model

Examples of final presentations

Below are a few examples of final presentations for VCE Visual Communication Design.
A colorful top view illustration of a Korean meal, featuring a grill with meat and vegetables, rice, side dishes, a hot pot with egg, sauces, pancakes, and a bibimbap bowl with egg and assorted vegetables.

Food illustration, Vivian Phan.

Line drawing of a clear glass soda bottle with orange labels featuring a citrus slice icon, labeled 350mL orange flavored soda. Below are design elements styled like periodic table tiles with brand and flavor info.

Soft drink label presentation, Deborah Nguyen.

Isometric illustration of a small, modern kitchen with white cabinets, gray countertops, a stove, sink, and refrigerator, set against light wood flooring and tiled walls. Text reads: Vivian’s Kitchen: A bright environment for comfortable living.

Kitchen planometric interior rendering, Alena Nguyen.

Illustration of an ice cream sundae in a blue glass with whipped cream, cherry, straw, and spoon. DNA catering text overlays the sundae. Shown on a business card and white T-shirt.

Cafe branding presentation, Alyssa Ngo.

DNA Catering menu on a red background featuring sections for hot food, cold food bar, freshly made sandwiches, drinks, Thursday and Friday specials, and daily specials, with prices listed for each item.

Cafe menu, Tiea Sacco.

A dark promotional poster features a red splatter logo, the text JACK IS COMING, and announces the pre-order for The Unimaginables game, available November 9, 2016, with Xbox One and PS4 covers shown.

Poster and game cover designs, Navishka Fernando.

A book layout titled what a girl can be from a to z shows illustrated girls in different professions, including architect, botanist, and chemist, with colorful backgrounds and overlapping circular design elements.

Book spread design, Deborah Nguyen.

A modern architectural model featuring angular, intersecting planes in black, white, and gray, displayed on a rectangular base with a sloped ramp leading to the structure.

Performing Arts Centre model, Kieran Roberts.

Isometric illustration of a hospital bed with a green base and hexagonal blue rails. Infographics highlight adjustable features and unique design. Technical drawings and text are present in the background.

Hospital bed design, Tori Salvaggio.

task

Image
Show I know ...
1.1 Understand presentation formats
Read this page and familiarise yourself with the presentation formats shown in the example graphics. Consider which ones you have already made and which ones you might like to make in the future.
1.2 alternative presentation format

Imagine you were in charge of an advertising campaign for an environmentally sustainable water bottle for high school students. Discuss three presentation formats that might be suitable for use in this campaign. 

1.3 environmental design

Imagine you are an environmental designer. You have been asked to design a coastal holiday shack for a client. Discuss three possible presentation formats you could use to present your concept to the client. 

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