A white coffee cup on a saucer sits next to a red pencil and two green triangular rulers, all arranged on a flat surface.

Target
Learning
VCD.

On-line
text book

Target Learning VCD is an integrated text book, course and assessment program for VCE Visual Communication Design. Each step of the way is fully mapped and written to reflect the subject terminology of the 2018 - current Study Design. Scroll down and find out how Target Learning VCD will give your class the edge below.
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A chart titled VISUAL COMMUNICATION DESIGN shows icons and brief descriptions for study units about drawing, principles, communication, technical drawing, imagery, design process, typography, evaluation, and context.
Every Area of Study is covered in sequence.
A screenshot of a digital document outlining WHATS DESIGN WHATS DESIGN with sections on design elements, visual analysis, aesthetic considerations, and assessment in a red, white, and gray layout.
Each page is referenced to the outcome statement and divided into sections accessed by quick links.
An infographic titled Design Elements & Principles with icons and text. It explains the difference between design elements (like point, line, shape) and principles (such as scale, proportion, and pattern) in visual communication.
Each learning stage is referenced to the Key Knowledge for the Area of Study.
A collage featuring a pencil line sketch of a sculpture, a photorealistic portrait of a man, colorful blocks of modeling clay, and a hand holding a green clay block, with descriptive text about drawing and subject matter.
High scoring student examples are used to illustrate each task and concept.
A guide to vanishing points shows how changing the viewers height and position affects perspective in drawings and photos, with labeled diagrams and red lines overlaid on classroom photos to illustrate perspective lines.
Separate pages unpack every technical and pictorial drawing method required for VCD. They are linked to each Area of Study page.
A modern apartment interior with a spacious living area, balcony, and kitchen. Below, four icons labeled Design Fields, Audience, Purposes, and Context illustrate aspects of architectural design.
Every concept discussed in the Key Knowledge and Cross Study Specifications has its own separate page.
Illustrations of sushi plates and various sushi types, alongside a colorful 2019 calendar featuring monthly food-themed images and grid-style date layouts.
Model answers are give for each assessment task making success clear for students.
A slide titled Design Thinking lists features of critical thinking, creative thinking, and reflective thinking, followed by sections on discussion points and tips for analyzing, evaluating, and targeting ideas.
Design Thinking is shown for each stage of the Design Process and for annotations.
A circular graphic divided into five colorful sections with icons representing ideas, research, prototyping, and testing. An arrow circles clockwise. The outer ring reads: Creative, Critical and Reflective Thinking; Design Thinking.
Individually designed colourful icons illustrate each concept clearly.
A flowchart shows steps of a creative thinking process, including Brief and Research, Mind Map, Know Back Story, Consumer Audience Profiles, See, Think, Wonder, Generation of Ideas, Further Actions, What If, Scamper, Development of Concepts, Work Differently, Alternatives, Least Amount, Sprinting, and Design Process at right. An icon and section on Brief and Research is highlighted below the chart.
A huge range of Creative and Critical Design Thinking routines and strategies are included.
A green slide titled TASK lists six steps to understand the design process, including group discussions and creating a design brief, with bullet points and icons for each step on the right, next to a white clipboard graphic on the left.
Tasks for each learning activity are included. They increase in their levels of complexity. Each is numbered so teachers can jump in and out of the course.
A webpage titled Visual communications in Context with a section heading CONNECTIONS BETWEEN DESIGNS and instructions for a design style task. The page features a red banner and blue circular logo at the top left.
Each Area of Study is assessed with a separate assessment task page. These are flexible and allow teachers to swap out briefs from year to year.
A webpage section titled “Two design styles” with a purple box listing key skills on the left and a timeline with icons for 1940–1959, 1960–1979, 1970–1999, and 2000–now on the right. Text below discusses Swiss International Style.
Assessment tasks are all mapped against the Key Skills for each Area of Study.
A graphic with a pen drawing lines over water and text explaining Dalstons drinks Londons need for appealing, low-production labels targeting young adults, highlighting the website for reference.
Assessment tasks are driven by clear and relevant briefs.
An infographic titled Assessment Criteria lists expectations for student work, such as using drawing methods, digital elements, assessment drawing, and fulfilling legal obligations, with a note about rubric availability by email.
Assessment criteria is provided and based on the Key Skills points for each Area of Study.

    What People say

    "Starting as a new teacher to VCD, and Australia, the comprehensive curriculum offered by Target Learning VCD supported me to ensure my learning programs were dynamic and engaging. The practical activities offered have a fantastic scope and sequence that ensures each of the critical skills required for students to be successful in VCD are met."

    Siobhan, Teacher - St Aloysius College, Melbourne.

    "Target Learning VCD offers a comprehensive curriculum that supports both students and teachers new to Visual Communication. Each unit provides a scope and sequence that is easy to follow and navigate. I have been using this website (helveticamediuma.com) for the past five years and my students have thoroughly enjoyed solving each design brief."

    Jeremy, Teacher - MacKillop College, Swan Hill.

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    What's not included
    Image

    Assessment task rubrics and test questions are produced separately. These include;

    • Assessment rubrics for VCD Unit 1 Outcome 1, 2, 3, Unit 2 Outcome 1, 2, 3, Unit 3 Outcome 1.1, 1.2, 1.3, 1.4, 1.6.
    • Sample test questions for Unit 3 Outcome 1.5, 2.

    *These documents are available for purchase in the online shop.

    MEMBERSHIP PROGRAMS

    Explore the range of packages that are designed for different numbers of students and teachers.
    *Please note: the number of members or sub-accounts shown below are maximum totals and include the teacher account.

    3 Day Trial

    $6

    Price includes GST

    Sign up and try it. Find out how this amazing resource will support your learning and power improved performance in VCE Visual Communication Design.

    Complete access to Target Learning VCD on-line textbook for three whole days!
    Every VCD concept in the 45 Know & Do pages with tasks to embed learning.
    Guided programs for Unit 1, 3 &4 VCD (*Unit 2 coming T1, 2024) in Learn and assessment tasks in Assess pages.
    sign up now

    Student/ teacher

    $110

    Price includes GST
    Single membership for one year.
    Full access to Target Learning VCD on-line textbook. This gives you all the pages for Unit 1 to 4* VCE Visual Communication Design.
    Learn = Area of Study programs for Unit 1, 3 &4 VCD (*Unit 2 coming T1, 2024)
    Know & Do = 45 separate concept knowledge pages with tasks to help students learn
    Case Studies = 3 detailed designer case study pages

    Assess = Assessment task pages for Unit 1, 3 &4 VCD (*Unit 2 coming T1, 2024)

    sign up now

    Class

    $400

    Price includes GST
    School membership for one year.
    Full access to Target Learning VCD for up to 25 individual members. Suitable for one Year 11 or 12 class.

    (25 members at $16/ sub-account)

    All the Learn, Know & Do, Case Study and Assess pages, available in Target Learning VCD.
    sign up now

    VCE

    $600

    Price includes GST
    School membership for one year.
    Full access to Target Learning VCD for up to 50 individual members. Suitable for your Year 11 and 12 classes.

    (50 members at $12/ sub-account)

    All the Learn, Know & Do, Case Study and Assess pages, available in Target Learning VCD.
    sign up now

    Senior School

    $800

    Price includes GST
    School membership for one year.
    Full access to Target Learning VCD for up to 80 individual members. Suitable for your year 10, 11 and 12, or multiple VCD classes.

    (80 members at $10/ sub-account)

    All the Learn, Know & Do, Case Study and Assess pages, available in Target Learning VCD.
    sign up now

    School

    $900

    Price includes GST
    School membership for one year.
    Full access to Target Learning VCD for up to 100 individual members. Suitable for your Visual Arts department or multiple Year 10, 11 or 12 classes.

    (100 members at $9/ sub-account)

    All the Learn, Know & Do, Case Study and Assess pages, available in Target Learning VCD.
    sign up now