Techniques for gaining attention& maintaining engagement.
A TWO STEP PROCESS
What is visual language?
Components of visual language
Visual language is made from many components, just like written language is made from many components of speech. Below are the components of Visual Language used in Visual Communication Design.
- Elements of Design = the most basic unit of Visual Language (like letters in English language)
- Principles of Design = the ways the units of Visual Language are organised and relate together
- The methods, materials, and media = the ways communication with Visual Language is made from, with and on
- Semiotics = the way communication actually works including the use of signs; icon, index and symbols
- Conventions and styles = the stylistic trends forming the ways Visual Language is used in different cultures and in different periods of time
visual language in action
Shock images often use a controversial and graphic image or tag line that is intended to provoke an emotive response in the audience.
Campaigns that use shock as their way to gain audience attention are often those that centre influencing public opinion by showing the negative effects and dangers of texting while driving, carelessness at work, drinking or gambling to excess or anti-social, racist or sexist behaviour. They are used by government agencies to promote a safer society.