Demonstrating skill &
Presentations for VCD
A presentation is a method of giving or showing information to someone. Designers including students, graphic, industrial and environmental designers all need to present work to others.
The purposes of presentations may be to seek feedback during the design process or to present a completed design concept to a client.
The contexts for presentations can be classrooms, design studios, office boardrooms or in real life locations where the designs will live.
Presentations can be oral, written, visual, two and three-dimensional and virtual screen-based.
Purposes for presentations
Presentations in Visual Communication Design can be made at different stages of the Design Process. Students may be asked to present their ideas or design concepts as part of a Critical or Reflective Design Thinking routine. In Unit 4 students are required to present designs to their class in a pitch. Presentations made at during the design process are for formative assessment including peer feedback.
Final presentations are the realisation of the Design Process. They are the end point for students and the means for them to demonstrate their understanding of a brief; its constraints including the purpose, context, functional and aesthetic considerations and the application of elements and principles of design, materials, methods and media, relevant technical and/ or stylistic conventions and technical processes. Final presentations are intended for summative assessment.
Simple and complex final presentations
Real or mock-up?
Presentations can be made in a variety of formats. These include oral presentations supported by visual materials, two and three-dimensional mock-ups, packages and models, brochures, posters, etc., drawings, photographs, videos and screen-based presentations including virtual walk-throughs, websites, animatics and information displays.
Below are some simplified pictures to represent a range of presentation formats for the three fields of design.
Industrial and environmental design
3rd Angle Orthogonal Drawing